You may have heard some of these things already!:
- Stay informed, work together, increase marketing efforts.
- If your storefront is surrounded by construction, consider making the back entrance the front.
- Don't underestimate the power of advertising in your local newspaper and on your local television and radio stations, before, during and after construction.
- Be sure to include information about entrance availabilities and parking in all your advertising.
- Do you have an anniversary or special event coming up? Send out a press release to get free publicity.
- Share customer databases and do joint mailings with other businesses.
- Develop reciprocal, cross-selling promotions with other businesses - "With any $25.00 purchase at Julie's Florist, receive a 20% discount at Joe's Hardware."
- Be proactive - look for ways to expand your business during construction:
- Offer delivery service as a convenience to your customers who want to avoid the construction
- Extend your hours to "off construction" hours and offer special events/sales
- Create special promotions on certain days of the week when your business is slow
- Offer promotions to construction workers such as providing an additional 10% off
See more tips from the Wisconsin Department of Transportation here: