What's Working? What's Not? Tracking Your Marketing Efforts

February 26th, 2020 | 312 S Barstow St. Suite 2 | Location: Eau Claire

What's Working? What's Not? Tracking Your Marketing Efforts

February 26th, 2020 | 312 S Barstow St. Suite 2 | Location: Eau Claire

Workshop Overview
This Lunch + Learn workshop with Four Peas Consulting will discuss how to use marketing analytics to determine which marketing efforts are worth your while.
Almost every small business has a website these days, and many are using a variety of online and offline tactics to reach potential customers. So how do you know which tactics are working? We will cover some basics about data collection and reporting using Google Analytics, and give you some tips and tools to keep yourself organized, and to help you identify trends so you get the most out of your marketing.

About our Presenter
Erin Trowbridge is a co-owner of Four Peas Consulting and has over ten years of experience in digital marketing in a variety of industries. She has worked on large and small marketing teams, for entrepreneurs and enterprise-level organizations. She has experience in team leadership, project management, campaign strategy, content strategy, marketing analytics, marketing technologies, graphic design, training and process improvement. Her passion is educating other marketers, and by sharing her experiences, she hopes to help others become better practitioners and advocates of marketing best practices in today's digital landscape.

Series Overview
This series of workshops is geared towards giving small businesses and startups the tools they need to succeed in the Chippewa Valley. These events include a one-hour workshop followed by a flexible half-hour ofquestion-and-answer with the presenter. Lunch is included in this free series sponsored by Marawood Construction Services.

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