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Trade Show Training

Thursday, May 4th, 2017

Western Dairyland Business Center 418 Wisconsin St. Eau Claire

In preparation for the 14th Annual Women’s Business Conference, the Western Dairyland Women’s Business Center invites small business owners and entrepreneurs to attend the Merchants Bank’s Trade Show Training on Thursday, May 4th from Noon to 1 pm at the Western Dairyland Community Action Agency, 418 Wisconsin Street, Eau Claire. Admission is free. Attendees will receive the opportunity to exhibit at the Women’s Business Conference at the reduced rate of $159.

Sue Hovell and Kristine Valk from Merchants Bank’s Marketing Department will conduct the Trade Show Training, which teaches you what you need to know to make your experience at the Women’s Business Conference a success. Merchants Bank will help you to set goals, measure results, prepare staff, interact and engage attendees, and make your exhibitor table memorable. You also will learn how to use giveaways to your advantage, focus on some key do’s and don’ts, establish your target audience and sort leads, so you spend your time with the people who matter to your business. That’s just the beginning! Let Merchants Bank’s years of experience and success at trade shows benefit you as you build your business.

There are three easy ways to register and pay for the class: online at, call 715-836-7511 ext. 1171, or stop in at 418 Wisconsin Street at Western Dairyland office in Eau Claire. Because space is limited, pre-registration is requested.

Sue M. Hovell, Senior Vice President/Director Retail Banking Performance, a 31-year veteran of Merchants Bank has leadership responsibilitiesat Merchants Bank for all Retail Banking for Merchants Bank in Winona, including Mortgage, as well as the Correspondent Mortgage Banking area and the Marketing department. Kristine E. Valk, Vice President/Training Director, a 17-year-veteran of Merchants Bank, heads the Training department for the Merchants Bank organization, and has extensive experience helping others prepare for trade shows.

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